Case Study: Orange Live — AI Conversational Avatar "AIrton"

Context & Challenges: Reimagining Corporate Seminars with AI

For the Orange Live 2026 executive seminar themed "Trust the Future", Orange wanted to offer participants an unprecedented interactive technology experience. The goal was to embody brand innovation through an intelligent real-time virtual presenter capable of conversing via voice with executives and guests.

Key technical and strategic mandates assigned to PiNGs:

Expressive 3D Avatar: Develop the custom character "AIrton", wearing the official dark orange technical outfit with a headset and boom microphone.
Custom Voice & Sonic Identity: Create a natural, warm synthetic voice crafted with a subtle customized Portuguese accent for a unique personality.
Ultra-Low Latency Voice Pipeline: Ensure sub-second response times for seamless, continuous voice conversation without interruption.
Domain Expertise & Strategic RAG: Train the agent on corporate strategy, key performance indicators, market research, and technical demonstrations.
Dynamic Multilingual Engine: Enable frictionless language switching between French, English, Arabic, and European languages within a single conversation session.

The Solution: The AIrton Conversational Architecture

PiNGs engineered a cutting-edge AI architecture combining 3D rendering, a low-latency voice pipeline with custom voice design (natural voice synthesis with a subtle customized Portuguese accent), and secure domain-specific knowledge ingestion:

Component 1

Live 3D Rendering & Micro-expressions

High-definition 3D avatar modeled to Orange brand guidelines with lip-sync and natural facial expressions.

Component 2

Voice Pipeline & Custom Voice Design

Instant Speech-to-Text & natural voice synthesis with a subtle customized Portuguese accent.

Component 3

Strategic RAG & Precision

Secure indexing of internal Orange KPIs and strategy documents ensuring optimal first-response accuracy.

Live Experience at the Event

Installed at the center of the Orange Live 2026 seminar, high-definition interactive kiosks allowed executives and team members to converse directly with the AIrton avatar via headsets:

Orange team members conversing around the interactive AIrton kiosk

Detailed Analysis of Event Performance

Sustained Activation Time: 491 minutes of live activation over 2 days, with a peak performance of 70 minutes/hour during Day 1.

Deep Session Engagement: 75% of sessions lasted longer than 2 minutes (55.5% between 2-5 min, 19.9% between 5-10 min), proving genuine business discussions rather than brief curiosity.

Discussion Topic Analysis:

Corporate Strategy (Dominant) 45.0%
Numbers & Business KPIs 25.0%
Technical & Demo Inquiries 12.5%
Competitive & Market Insights 10.0%

Multilingual Fluency: Seamless handling of French (65%), English (15%), Arabic (10%), and European languages PT/ES/DE (5%), with instant mid-session language switching.

AI Agent Reliability

< 10%

Repetition Rate on Active Sessions

The low repetition rate stems primarily from speech-to-text reformulations rather than answer failures, highlighting strong perceived reliability and high user acceptance.

Value Creation: Impact for Corporate Events

The AIrton avatar demonstrates the power of real-time conversational AI to drive employee engagement and elevate corporate communication:

Immersive Engagement

Transforms top-down presentations into captivating interactive dialogues, driving session lengths over 2 minutes for 75% of users.

Strategic Alignment

65% of discussion topics focused directly on Orange corporate strategy, KPIs, and competitive market positioning.

Multilingual Inclusivity

Effortless communication across international attendees in French, English, Arabic, and European languages without language barriers.

Real-Time Insights

Anonymized capture of priority topics and attendee inquiries to inform post-event executive debriefings.

"With the AIrton avatar, PiNGs proved how combining 3D character modeling, real-time voice processing, and domain-trained AI turns a corporate seminar into a vibrant and unforgettable experience."